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The Small World of Big Data

The social economy: Unlocking value and productivity through social technologies

While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped.

via The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology & Innovation | McKinsey & Company.

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