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The Small World of Big Data

My session review at Websphereusergroup.org | IOD 2012 – Session 3691B – It’s Not Just About the Conversations and Topics: What Does the Future Hold for Social Content?

One interesting idea I heard to overcome this hurdle is to see consumer sentiment, like a brand, as a measurable asset that needs to be managed by key individuals in the organization. Those individuals then need to delegate key aspects of that sentiment to those who can get closer to the customer via social media and other means to manage sentiment more effectively. A top-down management of sentiment won’t work without engaging an entire organization.

via Websphereusergroup.org | IOD 2012 – Session 3691B – It’s Not Just About the Conversations and Topics: What Does the Future Hold for Social Content?.

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