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The Small World of Big Data

IOD 2012 Day 3 Keynote on

Before the action got started on day three, we were treated to recap of the online activity for IOD 2012 so far. At the beginning of Day 3, 16,500 tweets had used the #IBMIOD hashtag from 2600 individual users That’s ~ 7 mentions per person/account – up 50 percent from last year. Interesting to me was none of this could have been tracked five years ago. It’s been said at the conference and elsewhere that sentiment is becoming a valuable asset, perhaps as important as brand, and I think this is an interesting aspect of these measurements.

via | Brian Benz | IBM IOD 2012 – Day 3 Keynote.

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