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The Small World of Big Data

The Changing Economics of Google AdWords Advertising

On the heels of Google’s “disappointing” earnings announcement last Friday – they generated a whopping $10.8 billion in advertising revenues in Q3 2012, up 5% from the previous quarter and up 16% year over year – I conducted an analysis to shed some light on just how they pulled this off.

via Google Facts: The Changing Economics of Google AdWords Advertising | WordStream.

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